by Toby Smith 05/05/08
A recent ChangeWave Alliance survey showed a rapidly evolving two-horse race between the Apple (AAPL) iPhone and Research In Motion's (RIMM) BlackBerry -- with second-tier players like Palm (PALM) and a host of others being shoved to the sidelines.
Our previous report showed consumer satisfaction levels were sky high for the two smart phone front-runners - with Apple boasting a 79% Very Satisfied rating for its iPhone models and RIM garnering a highly respectable 54% rating for the BlackBerry.
But what is it about these two brands that have consumers so very satisfied?
First, we asked RIM BlackBerry owners. By an overwhelming margin they told us the feature they liked most is the BlackBerry's exceptional access to email (56%).
But when it comes to the "apple" of Steve Jobs' eye, by far the most lauded feature of the iPhone among owners is its seamless integration of a Phone, iPod and Internet browser (36%).
The second most popular feature is the iPhone's touch screen interface, followed by its ease of use.
Users also stated dislikes for their phones of choice, but brand loyalty is apparent as they wait for the features they desire.
Bottom line, each smartphone has a super-loyal cadre of users that fervently support their phone brand ... and each has extraordinary room to grow.
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